A fresh look for Laudermarke Group
The new Laudermarke building is already starting to look like a real office, and soon, we’ll begin moving the warehouse. And to make this year even more special: we’re celebrating our 10-year anniversary! All of that calls for a fresh new look…At least, that’s what our graphic designer Mark thought. So, he put on his naughty pants and secretly designed a new visual identity. With some healthy nerves, he presented it to the team, and we LOVED it!
The thought behind the new brand image
The roots of the Laudermarke Group lies in the dairy farming business and that’s where it all started. Life on the farm shaped not only our daily routines but also our values. Guided by the seasons, the weather and the harvest, we learned the meaning of hard work, resilience, and respect for nature. From early mornings in the stables to long days in the fields and hours behind the wheel of a tractor, this way of life taught us more than just agriculture – it instilled a mindset. A mindset we carry into everything we do today. Although we don’t practice dairy farming anymore, we wanted to take these elements with us into the style of the Laudermarke Group. Creating a brand that has both dairy farming and farmlife by adding an element of a cow (dairy) and a tractor (farmlife) into the design.
Our 4 core values
Our core values are the foundation of our brand and the principles that guide everything we do. They define who we are, how we work, and how we engage with each other, our partners, and our customers. In every decision, project, and interaction, these values serve as a compass, ensuring that we remain true to our mission and consistent in our actions. Our values encourage us to move forward with confidence, embrace innovation, foster collaboration, and remain flexible in the face of change. By living these values every day, we create a strong, unified culture that supports our growth, strengthens our brand identity, and builds lasting relationships.
